Strong Ethos Brand: Evio Beauty
Evio Beauty stood out to me immediately because they have a very distinct messaging - “kindness, progress before perfection, and doing the right thing.” They seem to be new to market, and only have a few products, which I get that starting simple and building is now the way to go for brands. Plus, quality over quantity is definitely the only way to go in 2019 (and beyond.) I received a few of their products - the primer, the lip gloss, the mascara and the eyeliner. I really love the lipgloss colors and how light they are. I always think I look like a clown with bright lips with my skin coloring, so it made me happy that they have natural lip toned colors. The mascara is nice and light, good for daytime, but probably not fitting for an evening POP effect. I think my favorite out of all of the products however, is the gel eyeliner. I love the formula. It is very smooth, glided on nicely (you have to draw it with an eyeliner brush of your own, so I hope you have a steady hand!) and it seemed to stay on all day. I am a big fan of a thin gel eyeliner look, so this was a huge excitement for me. I am excited to watch as they (slowly and thoughtfully) expand this line.